DATA PRIVACY POLICY The purpose of this portal is for information purposes only. The information contained in the 2B-On portal is intended exclusively to provide information about the services and activities promoted, under the terms indicated below: Security is a very important asset for 2B-On, and as such we are committed to protecting your data. We do business in compliance with all applicable legislation at the level of data protection and information security. The policy described below has been defined to help you understand what data 2B-On collects and what controls are in place to protect it.

Through our websites (2b-on.pt and 2b-on.com), 2B-On does not collect any personal data about you (eg name, address, telephone number or e-mail address), unless it is sent voluntarily by you (eg direct contact), when we are given consent to do so by you, or when legally permitted to protect your data.

LEGITIMACY OF USE When you send us your data, the data is used to provide you with access to 2B-On’s specific information, as well as to support our “customer relationship” process, as such: • – Your data can be stored and processed to better understand your business needs and for 2B-On to better improve its products and services; or • – Your data can be used to contact you about offers of new products or services from 2B-On to answer your needs, to carry out online questionnaires and to better understand the needs of our customers or to announce new services from 2B- On On. If you do not want your data to be used to receive information about new 2B-On services, 2B-On will respect that decision. Your data will not be sold or shared with third parties.

LIMITATION OF LEGITIMACY 2B-On will register, use or disclose the personal data provided by you online only for the purpose described in this policy unless the use of personal data: • – For other purposes than those established in this policy are directly related to the original purpose for which the data were recorded; • – Is necessary to prepare, negotiate or make a contract with you; • – Are required by law or by competent governmental or judicial entities; • – It is necessary to establish or preserve a legal claim or defence; and • – It is necessary to prevent fraud or other illegal activities, such as intentional attacks on the 2B-On environment or platform.

COMMUNICATIONS OR USE OF PERSONAL DATA

Through the use of telecommunications services to access our web site, communication (eg internet protocol addresses) or use of data (eg information at the beginning, end and extent of each access and information from the telecommunication services accessible by you) are technically generated and can be related to personal data. In this context, if there is a need for this, the registration, processing and use of telecommunications services or use of data may occur and will be carried out in accordance with the legislation in force and applicable.

REGISTRATION OF NON-PERSONAL DATA AUTOMATICALLY

When accessing 2B-On’s web sites (2B-On.pt and 2B-On.com), there are non-personal data (eg type of browser used, operating system, the domain of origin, number of visits, the average length of stay) on the website, pages visited) that can be registered automatically (eg that are not provided by you through registration). 2B-On may use this data to monitor the attractiveness of our website and improve performance, future experiences or content.

“COOKIES” – INFORMATION STORED AUTOMATICALLY ON YOUR COMPUTER

When you access 2B-On’s websites (2B-On.pt and 2B-On.com), there is data that can be stored on your computer in the form of a “cookie” so that it is possible to automatically recognize your PC on the next visit to our website. Cookies help us in many ways, for example, by allowing us to adapt the site to better respond to your interests or to store your password so that it does not have to be entered on each visit. If you do not wish to receive cookies, you must configure your internet browser to delete all cookies from your computer, block all cookies or receive a warning before the cookie is stored.

SAFETY 2B-On takes appropriate security measures to protect personal data from unauthorized access, alteration, disclosure or destruction. These measures include internal reviews of our registration, storage and processing practices as well as security practices, including encryption mechanisms and physical and logical access controls against unauthorized access to dedicated storage locations. Access to personal data is restricted to 2B-On employees, suppliers and agents who need to access them to process them when mandated by 2B-On to do so, and always following the “principle of minimum privilege”. These people are under confidentiality agreements and subject to disciplinary measures, including termination of contract and criminal prosecution, if their obligations are not met.

LINKS TO OTHER WEBSITES Our website may contain links to other web sites. 2B-On is not responsible for the privacy practices or content of other websites.

QUESTIONS AND COMMENTS 2B-On are committed to responding to all your reasonable requests for the review and correction of your data, alteration or removal of inconsistencies. If you have any questions or comments about the data privacy policy (eg reviewing and updating your data), please send us an email to adm@2B-On.pt. Please note that this data privacy policy may change from time to time.

2B-On will not diminish your rights under this policy without your explicit consent. All changes to this policy will be posted on our website and, if there are significant changes, we will provide a more direct notice, including, for certain services, email notifications, email notifications of changes to the data privacy policy.

To find out what your customers think about your company? What do your customers do based on your perception of your company? What should I do to improve my business experience? What data and knowledge do I have to support decisions (Analytics) Our methodology enables companies to build, integrate, measure and manage based on the Customer Journey Satisfaction benchmark (Customer Journey)

Any online search starts with one or more keywords, do you know what the words are that lead to your business?

What are the best channels to communicate your business?

How can I reduce my reliance on paid advertising?

Integrated production of cross-platform content: Omnichannel, web, mobile, Learning Management System (LMS) and social networks

Does your online presence serve to attract and educate your customers? To Convert? Loyalty? Engagement? Or does a little bit of everything? Are the various platforms integrated, or do they function as information silos? Does the maintenance and transaction cost support the competitiveness of the business? Design, integrate, manage and maintain sales platforms on Websites, E-Commerce, CRM and ERPs.

Are the data generated in the business processes monitored and interpreted?

Are the solutions for continuous improvement, are they carried out exclusively through quality policies, or are they fed “in real-time” by the data science generated during the business?

Consumption patterns can be measured and anticipated, do you know how to do it?

Are business trends being assessed within the company effectively?

Do you correctly evaluate the performance of your campaigns?

“Measurements are the key. If you can’t measure, you can’t control. If you can’t control, you can’t manage, if you can’t manage, you can’t improve ”- H. James Harrington, McGraw-Hill, Inc., 1221 Ave. of the Americas, New York, NY 10020, 1991

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Does my business function as an ecosystem? Do I facilitate integration into the value chain of all key partners in my organization?

Do I make it easier to do business by integrating the entire value chain, namely the one outside my company?

Do I take advantage of data from my systems, services and applications?

Do I know my systems, services and applications?

Digital business facilitators who, through technology, conceive the tools to adjust processes and accelerate growth.

We provide consultancy for the implementation of Dashboards, to support the decision of our customers.

What is the ideal customer profile for your company?

What are the needs of these customers and how do you meet them?

Are you the main company in your market? If not, do you know why?

What is the average value that is generated with the acquisition of a new customer?

What is the average value generated by a loyalty customer?

Our methodology supports companies to build, integrate and measure their marketing and management strategy.